At least for AdWords they’re trying to with Google Engage. In an announcement back in January, one in a long line of great announcements that boost Google’s PR and bottom line, they now have a free program called Google Engage to help SMBs (everyone) learn how to offer AdWords services to their clients. Think if it as “AdWords for the rest of us.” It really seems like a great program and I’m probably coming off too negative here. Obviously, the more people using AdWords the more money Google makes. But… I’m a big proponent of AdWords first and organic rankings second. Learn and fail quickly doesn’t happen when you spend months growing organic rankings. It happens by throwing some money at traffic for a few months and doing a really thorough job tracking conversions. As long as you’re prepared to eat that initial AdWords investment you’ll end up with data worth it’s weight in premium grade gasoline. Although, with all the tools Google is offering for free now, you may not even have to worry about that.
Make sure to check out the following for more info:
- Google’s original blog post announcing Google Engage
- Google Engage
- Here’s a great review of the program from one of the beta testers
If you’ve tried the program out I’d love to get your feedback in the comments.